SWSWSW-N

by | Feb 7, 2017 | Society, Spirituality

SWSWSW-N You’re probably thinking what on earth do the letters mean? Is it a typo?


I heard this on the news on the radio this morning. It is the working motto of the chief executive of a call centre. This is his mantra to his staff who are trying to generate new customers by phoning them up.  When the other person either puts the phone down, ends the call abruptly or is just not interested, he wants them to go through this thought process.

So what does SWSWSW-N mean?

“Some will, some won’t. So what! Next.”

In other words, it’s the philosophy that says, “if at first, you don’t succeed, try, try and try again. In the words of Our Lord, “shake the dust from your feet.”

So, when despite all your best efforts to achieve something important by persuasion, advocacy or persistence, you just don’t get anywhere, then SWSWSW -N might be a useful mechanism for emotional resilience to obstinacy.

That’s not an excuse to give up totally on individuals because the Lord never does, even if He has to wait and wait and wait.

One day we may need patience and forbearance of another. So, let’s never give the other an excuse to think SWSWSW-N.

Edmund Adamus

Edmund Adamus

Edmund Adamus, MA. Cert. Thl. TEFL. Dip.Th, is the Professional Adviser to the Episcopal vicar for education in Portsmouth Diocese, UK. Edmund married Catherine in 2005 in Paris. They have two children: Paul, 7, and Beatrice, 3 and live in the county of Surrey. Edmund is a recognized authority on the teaching of the Catholic Church on the sacrament of marriage, marriage preparation, St John Paul II’s teaching of Theology of the Body, and marriage healing. He has spoken at conferences across Europe, North America, South America, and Australia, offering his expertise in these domains to thousands of people regarding the pastoral care of married couples. In 2006, Edmund introduced CatholicMarriagePrep.com to the U.K., the first Online Marriage Preparation Program; he is still actively promoting the program. Edmund also offers a refreshing, complete and joyful view of the Church’s wonderful teaching on marriage and sexuality-one that truly embraces, and even celebrates, God’s glorious plan.    

Archives

Share This